A transcript of author Phil Van Treuren explaining that Stoicism has nothing to do with the alpha-male “Broicism” type stuff you see from influencers like Andrew Tate and Jordan Peterson


Stoicism is not the weird macho stuff promoted by so many male social media influencers now.

There are a bunch of really bizarre TikTok and Instagram and Twitter accounts that promote something they call “Stoicism,” but it’s not.

Don’t be fooled . . . let’s call it “bro-icism.” (I didn’t come up with that term, but it is a good way to describe it.)

Broicism caters to angry young men, mostly, and it promotes stuff like becoming emotionless, putting your own interests first, and being an “Alpha Male” (whatever that is).

It also tosses in a bit of misogyny and body-building, for some weird reason.

That’s the opposite of Stoicism. These “broicism” guys are selling stuff to angry young men who want to hear that the way they’re acting is okay. And they buy their books and all this stuff.